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With a mission to promote traditional Indian art forms and support the growth of the Indian textile industry, the Mumbai-based start-up Maikai claims to create the world’s first cotton sports bra.

The sports bra is designed for high-impact activities and is made of breathable, lightweight fabric that wicks away sweat just like regular sports bras.

However, it is biodegradable and can be washed and dried at home without special care instructions.

By keeping slow fashion at the core of their creation, the products are handcrafted by small production teams at Goa & Delhi.

Launched in 2019 by Vidya Sethi, Maikai plans to expand its range of products in the future and aims to make eco-friendly fashion more accessible to consumers worldwide.

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